on September 6th, 2010 by Fingers
Once an article is published itwould you hope, describe the product or case in detail. At the bottom of the article you will find or should find that it contains a resource box, or a form of a signature that describes who wrote the article.
A resource box can also be referred to as a signature box, which holds the authors bio and links that generally link up to a blog or website. You will always find a resource box or signature box provided for you by the article directories, for articles that you wrote to be submitted to article directories. (Side bar; using an article submitter canwill make submitting your articles to directories that much easier)
A well written resource box or signature box should include your name, your website address your unique selling proposal and a call to action to invoke people to purchse your product. However, quite often it brings forth very little traffic due to an inefficient resource box.
Two of the biggest problems are;
1. The resource box contains links that are irrelevant when it should contain links back to your website. This is necessary when readers like your article and want to read more about what you have written. This will also build one way links back to your blog or website , increasing your internet marketing online presence.
Very often people will use irrelevant links for various reasons, which ends up sending potential traffic away from their website .
2. The lack of a good reason to click on your website link is another reason . Quite frequently readers need a very good reason other then the content of the article or even the product itself to attract them to your website.
Realistically they want to know what the advantage is to them to visit your website. Give them a reason , describe a free report or discount thatyou are giving away when they visit your website . The concept of something free will be reason enough for readers tovisit and check out your website and generating more traffic.
The goal should be to drive traffic to your website, so make sure you put some thought and effort into the resource box or signature box if you prefer and don’t justslap it together.
Posted in Ezine Marketing, List Building, Traffic Building
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