Web Design: Keep Your Visitor In Mind

The internet continues to grow at an incredibly rapid pace and so grows the number of potential customers who are online every day .  Small and medium sized businesses need these new opportunities but it’s becoming increasingly more difficult to succeed in getting your share of these visitors to come to your website .  That’s the first step, then you need to get them to do business with you..

A clean, simple web design should help the customer to find their way around easily.  It should be pretty intuitive with no hidden surprises .  Leave the flashy showbiz stuff for the gaming sites…your business web design doesn’t need it, and your customers don’t want anything but the products or services they’re looking for.  Flash isn’t part of that.
If your website is a gaming site, flash is a great idea but otherwise you’re probably best to keep it to a minimum.  Google can’t read it, and frankly your visitors would much prefer solutions to their problem they’re searching for
Providing a method of interaction, i.e. a blog on your website is pretty much expected these days.  Your customers want to communicate and comment on your site, just like Facebook.   Your website should have a blog that your visitors can comment on.  In addition to links to your Facebook and Twitter pages.

We get a really good response rate by putting a contact box on each page along with the contact information and an invitation.   This isn’t normal web design, but our customers tell us that it seems to be working well for them.

A simple web design is not only important to your human visitors, but it’s also important to your robot visitors, like, Google, Bing, and Yahoo.   It’s important to your success that the search engines can easily navigate your website. If your website is optimized properly your load time will be shorter and that will also please the search engine bots.

Think clean, an easy to get around, and simple web design.   Your visitors eyes will thank you for a light background with dark text.   A dark background and white text is not effective and is proven to have a larger bounce rate, meaning the visitors leave sooner.

Aside from looking after your visitors and the Google bot, your website needs to satisfy the objectives of your business.  Typically the most important objective is more business.   People need to be able to find your website before that can happen.  That means you need proper SEO and promotion of your website on a regular basis.

Edit this text

Posted in General